Terms of service
Effective date: August 14, 2026
These Terms of Service (“Terms”) are a binding agreement between Gulf Coast Brands LLC, doing business as Droves (“Droves,” “we,” “us,” or “our”), and the individual or entity (“Customer,” “you,” or “your”) that accesses or uses the website located at indroves.ai and any related applications, dashboards, or services (collectively, the “Service”).
By accessing or using the Service, creating an account, or otherwise indicating your agreement, you agree to be bound by these Terms and our Privacy Policy, which is incorporated into these Terms by reference. If you are entering into these Terms on behalf of a business or other entity, you represent that you have authority to bind that entity, and “you” refers to that entity.
If you do not agree to these Terms, do not access or use the Service.
1. Description of the Service
Droves provides an AI-assisted marketing platform for local businesses, which may include website design and hosting, Google Business Profile management, review request automation, customer and contact list management, email and SMS marketing campaigns, marketing automations, AI-generated campaign drafts, and related reporting (the “Service”). Features may change, be added, or be discontinued at our discretion, and not every feature is available on every plan.
2. Eligibility and Accounts
- you must be at least 18 years old and able to form a binding contract to use the Service;
- you must provide accurate, current, and complete information when creating an account and keep it up to date;
- you are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account; and
- you must notify us promptly at contact@indroves.ai of any unauthorized use of your account or any other breach of security.
3. Account-Related SMS Messages
As part of the Service, Droves may send you one-way, informational text messages tied to your own Droves account (“Account Notifications”), including onboarding and getting-started messages, authentication codes used to verify your identity or secure your account, and balance or usage alerts related to your subscription. Account Notifications are transactional, not marketing or promotional, and we do not send solicitation content as part of this program.
- Consent: by creating a Droves account and providing us your mobile phone number, you consent to receive Account Notifications at that number, in addition to any account emails we send.
- Frequency and cost: message frequency varies based on your account activity and is not sent on a fixed schedule. Message and data rates may apply, and you are responsible for notifying us of any change to your mobile number.
- Opt-out and help:you may opt out of Account Notifications at any time by replying “STOP” to any message we send, or reply “HELP” or contact us at contact@indroves.ai for assistance. Opting out may limit our ability to reach you about important account activity, including authentication codes and balance or usage alerts.
- Carriers: carriers, including wireless carriers that transmit these messages, are not liable for delayed or undelivered messages.
- This section governs only the Account Notifications Droves sends to you as a Customer of the Service. It does not apply to the marketing emails or SMS campaigns that you, as a Customer, choose to send to your own Contacts using the Service, which are addressed in the Customer Content and Data and Acceptable Use sections below.
4. Subscription Plans, Free Trial, and Fees
- Free trial and introductory pricing: new Customers may be offered a trial period (currently three days), followed by a discounted introductory period (currently $1 for the first month), as described on our pricing page at the time of signup. Trial and introductory terms may change and will be disclosed at signup.
- Subscription fee: after the trial and any introductory period, the Service is billed on a recurring monthly basis at the then-current subscription price (currently $99/month), unless otherwise agreed in writing.
- Automatic renewal: your subscription automatically renews each billing period unless you cancel before the renewal date. By subscribing, you authorize us (or our payment processor) to charge your payment method on file for all applicable fees.
- Cancellation: you may cancel your subscription at any time through your account settings or by contacting us at contact@indroves.ai. Cancellation takes effect at the end of the then-current billing period, and you will not be charged for subsequent periods. We do not provide refunds or credits for partial billing periods, except as required by law or as we expressly state otherwise.
- Price changes: we may change our fees from time to time. We will provide advance notice of any price increase applicable to your subscription, and the change will take effect at your next renewal unless you cancel before then.
- Taxes: fees do not include applicable taxes, which you are responsible for, unless we state otherwise.
- Failed payments: if a payment fails, we may suspend or terminate your access to the Service until payment is received.
5. Customer Content and Data
“Customer Content” means any data, content, or materials you or your authorized users submit to, upload to, or generate through the Service, including your business information, website content, photos, and contact lists (names, emails, phone numbers, and related data about your own customers).
- Ownership: as between you and Droves, you retain all ownership rights in your Customer Content.
- License to Droves: you grant Droves a non-exclusive, worldwide, royalty-free license to host, use, reproduce, modify, and display your Customer Content solely as necessary to provide, maintain, and improve the Service for you, such as to build your website, populate your Google Business Profile, and send the campaigns you direct.
- Your responsibilities and representations: you represent and warrant that (a) you own or have the necessary rights to all Customer Content you provide, (b) your use of the Service and your Customer Content does not violate any law or third-party right, and (c) you have obtained all consents and have a lawful basis required by applicable law — including the TCPA, the CAN-SPAM Act, Canada’s CASL, and similar laws — before uploading any contact to the Service or directing the Service to send that contact a marketing email or text message. You are solely responsible for the accuracy, legality, and appropriateness of your Customer Content and for compliance with all laws applicable to your marketing communications, including honoring opt-out and do-not-contact requests.
- Approval workflow: certain campaigns generated or suggested by the Service may require your review and approval before sending. You are responsible for reviewing content before approving it, and Droves is not responsible for Customer Content you approve or that you configure the Service to send automatically.
6. Acceptable Use
You agree not to, and not to permit any third party to:
- use the Service for any unlawful purpose or in violation of any applicable law or regulation, including laws governing unsolicited communications, privacy, and consumer protection;
- upload, transmit, or send Customer Content that is unlawful, defamatory, harassing, fraudulent, deceptive, or that infringes the rights of any third party;
- send communications to any recipient who has not provided the consent required by applicable law, or fail to honor opt-out or unsubscribe requests;
- interfere with or disrupt the integrity or performance of the Service, or attempt to gain unauthorized access to the Service, other accounts, or related systems or networks;
- reverse engineer, decompile, or attempt to derive the source code of the Service, except to the extent applicable law expressly permits;
- use the Service to build a competing product, or resell, sublicense, or provide the Service to third parties as a service bureau, without our prior written consent;
- introduce viruses, malware, or other harmful code; or
- misrepresent your identity or affiliation, or impersonate any person or entity.
We reserve the right to suspend or terminate access for any Customer who violates this section.
7. Third-Party Services and Integrations
The Service may integrate with or rely on third-party platforms, including Google Business Profile, email and SMS delivery providers, and payment processors. Your use of those third-party services is subject to their own terms and privacy policies, and Droves is not responsible for the availability, accuracy, or practices of third parties. Some features may be limited or unavailable if a third-party platform changes its terms, APIs, or policies.
8. Intellectual Property
The Service, including its software, design, text, graphics, trademarks, and the “Droves” name and logo, is owned by Droves or its licensors and is protected by intellectual property laws. Except for the limited rights expressly granted to you to use the Service, we reserve all right, title, and interest in and to the Service. You may not use our trademarks or branding without our prior written consent.
9. Feedback
If you provide us with feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.
10. Confidentiality
Each party may have access to non-public information of the other party in connection with the Service (“Confidential Information”). Each party agrees to use the other’s Confidential Information only as necessary to perform under these Terms and to protect it using at least the same degree of care it uses for its own confidential information, but no less than a reasonable degree of care. This section does not apply to information that is or becomes public through no fault of the receiving party, was already known to the receiving party without an obligation of confidentiality, or is required to be disclosed by law.
11. Disclaimers
The Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including without limitation warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that any specific results (such as particular search rankings, review counts, or revenue) will be achieved. Results described in our marketing materials, testimonials, or case studies are illustrative and are not a guarantee of your results.
12. Limitation of Liability
To the maximum extent permitted by law, in no event will Droves or its officers, directors, employees, or agents be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising out of or related to your use of the Service, even if we have been advised of the possibility of such damages. Our total liability for any claim arising out of or related to these Terms or the Service will not exceed the amount you paid to Droves for the Service in the twelve (12) months preceding the event giving rise to the claim.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.
13. Indemnification
You agree to indemnify, defend, and hold harmless Droves and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to:
- your Customer Content;
- your use or misuse of the Service;
- your violation of these Terms or applicable law, including laws governing marketing communications and consent; or
- your violation of any third-party right.
14. Term, Suspension, and Termination
- these Terms remain in effect while you use the Service;
- you may cancel your account at any time as described in Section 4;
- we may suspend or terminate your access to the Service, with or without notice, if you breach these Terms, fail to pay applicable fees, or if we reasonably believe your use poses a risk to Droves, other users, or third parties;
- we may also discontinue the Service or any feature at any time, and we will use commercially reasonable efforts to provide notice when practicable;
- upon termination, your right to use the Service ends, and we may delete your account data after a commercially reasonable period, except as required by law or as described in our Privacy Policy; and
- sections that by their nature should survive termination (including Sections 9 through 14 and 16 through 18) will survive.
15. Governing Law and Dispute Resolution
- Governing law: these Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws principles.
- Informal resolution first: before filing a claim, you agree to contact us at contact@indroves.ai and attempt in good faith to resolve the dispute informally for at least 30 days.
- Venue: if a dispute is not resolved informally, you and Droves agree that it will be brought exclusively in the state or federal courts located in Pinellas County, Florida, and each party consents to personal jurisdiction and venue there.
- Waiver of jury trial and class actions: to the extent permitted by law, you and Droves each waive any right to a jury trial and agree that any dispute will be brought only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, or representative proceeding.
16. Changes to the Service and These Terms
We may modify these Terms from time to time. If we make material changes, we will update the effective date above and, where required, provide additional notice, such as by email or an in-app notice. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Terms. If you do not agree, you must stop using the Service and may cancel your subscription as described in Section 4.
17. Miscellaneous
- Entire agreement: these Terms, together with our Privacy Policy and any order forms or plan details presented at signup, constitute the entire agreement between you and Droves regarding the Service and supersede any prior agreements.
- Severability: if any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.
- No waiver: our failure to enforce any right or provision of these Terms will not be considered a waiver of that right or provision.
- Assignment: you may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
- Force majeure: we will not be liable for any failure or delay in performance resulting from causes beyond our reasonable control.
- Notices: we may provide notices to you via the email address associated with your account or by posting on the Site. You may send notices to us at the address in Section 18.
- Relationship of the parties: nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Droves.
18. Contact Us
Questions about these Terms should be directed to:
Gulf Coast Brands LLC d/b/a Droves
3980 Tampa Road, STE 205
Oldsmar, FL 34677
USA
Email: contact@indroves.ai
Website: indroves.ai
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