Privacy policy
Effective date: August 14, 2026
Gulf Coast Brands LLC, doing business as Droves (“Droves,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information in connection with:
- our marketing website at indroves.ai (the “Site”);
- the Droves platform, dashboard, and related applications made available at app.indroves.ai and any associated web or mobile applications (collectively, together with the Site, the “Service”); and
- any other interactions you have with us, such as email, phone, or in-person communications.
This Policy applies to two categories of individuals. “Customers” are the owners, employees, and authorized users of local businesses who create an account and use the Service. “Contacts” are the customers, guests, subscribers, or other individuals whose information a Customer submits to, uploads to, or collects through the Service (for example, names, email addresses, and phone numbers gathered from a Customer’s own guests) so that the Customer can send review requests, email campaigns, SMS campaigns, and related communications. If you are a Contact, please see Section 9 (“Information About a Customer’s Contacts”) below.
By using the Site or the Service, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Site or the Service.
1. Information We Collect
Information you provide directly
- Contact and account information: name, business name, email address, phone number, mailing address, password, and billing information you provide when you request a demo, sign up for the Service, or contact us.
- Business information: details about your business, such as your Google Business Profile, website content, services offered, hours, and photos, which you provide so we can build and manage your marketing presence.
- Customer / contact lists: names, email addresses, phone numbers, purchase or visit history, and similar information you upload, import, or collect through the Service about your own customers, for use in the review requests, email campaigns, SMS campaigns, and automations you direct us to send.
- Communications: information you provide when you contact us for support, respond to a survey, or otherwise communicate with us.
- Payment information: if you subscribe to a paid plan, our payment processor collects your billing details (such as card number) directly. We do not store full payment card numbers on our own servers.
Information collected automatically
- Usage data: pages visited, features used, clicks, referring URLs, and timestamps, collected via cookies, pixels, and similar technologies (see Section 4).
- Device and log data: IP address, browser type, operating system, device identifiers, and general location (such as city or region) inferred from your IP address.
Information from third parties
- Google Business Profile, Google Search Console, and other platforms you connect to the Service, to the extent you authorize that connection.
- Service providers that help us verify, deliver, or process the information above, such as email and SMS delivery providers that share delivery, bounce, or opt-out status with us.
- Publicly available sources, such as your business’s public website or public directory listings, used to build or improve your marketing presence.
2. How We Use Information
We use the information described above to:
- provide, maintain, and improve the Service, including building and updating your website, managing your Google Business Profile, requesting and monitoring reviews, and sending the email and SMS campaigns and automations you approve or authorize;
- create and administer your account, process payments, and communicate with you about your subscription;
- respond to inquiries, provide customer support, and send service-related communications;
- send marketing communications about Droves, where permitted, and in accordance with your preferences;
- monitor, analyze, and improve the performance, security, and usability of the Site and the Service;
- detect, investigate, and prevent fraud, abuse, and security incidents;
- comply with legal obligations and enforce our Terms of Service; and
- for any other purpose disclosed to you at the time information is collected, or with your consent.
3. Cookies and Tracking Technologies
We and our service providers use cookies, pixels, and similar technologies on the Site to remember your preferences, understand how visitors use the Site, and support advertising.
- Analytics:we may route event data through a tag manager (such as a “dataLayer”) to analytics providers to understand how the Site is used.
- Advertising pixels: we may use pixels from advertising platforms, such as Meta (Facebook), to measure the effectiveness of our advertising and to show you relevant ads on those platforms.
- Essential cookies: some cookies are required for the Site or Service to function, such as keeping you signed in.
You can control cookies through your browser settings, including blocking or deleting them, though doing so may affect functionality. Where required by law, we will request your consent before placing non-essential cookies.
4. SMS and Email Communications
The Service allows Customers to send review requests, marketing emails, and SMS/text messages to their own Contacts. Separately, Droves sends Customers its own text messages about their Droves account. These are two distinct message programs, described below.
Marketing messages Customers send to their own Contacts
- Customer responsibility: Customers are solely responsible for obtaining all consents required by applicable law — including the Telephone Consumer Protection Act (“TCPA”), the CAN-SPAM Act, and similar state and international laws — before uploading a contact to the Service or directing the Service to send that contact a message. Droves acts as a service provider on the Customer’s behalf with respect to Contact information and does not independently verify the lawfulness of a Customer’s contact list before it is used.
- Opt-out:every marketing email and SMS message sent through the Service includes a way to opt out (such as an unsubscribe link or a reply of “STOP”). We honor opt-out requests and maintain suppression lists to help prevent further messages to individuals who opt out.
Account-related SMS Droves sends to Customers
If you provide us your mobile phone number when you create a Droves account, we may send you one-way, transactional text messages tied to your own account (“Account Notifications”), such as onboarding and getting-started messages, authentication codes used to verify your identity or secure your account, and balance or usage alerts related to your subscription. Account Notifications are informational only. We do not send marketing or solicitation content through this program.
- Message frequency varies based on your account activity, and message and data rates may apply.
- You can opt out of Account Notifications at any time by replying “STOP” to any message we send, or get help by replying “HELP” or contacting us at contact@indroves.ai.
- We do not share your mobile phone number or the fact that you opted in to receive text messages with third parties or affiliates for their own marketing or promotional purposes. We use that information only to operate the Account Notification program and to comply with applicable law.
Marketing communications from Droves
If you (as a Customer, prospective Customer, or Site visitor) provide us your email address or phone number and opt in, we may also contact you with marketing about Droves. You can opt out of our marketing emails at any time using the unsubscribe link included in those emails, or stop marketing text messages from us by replying “STOP” or contacting us at contact@indroves.ai.
5. How We Share Information
We do not sell your personal information. We may share information as follows:
- Service providers: with vendors who perform services on our behalf, such as hosting, email and SMS delivery, payment processing, customer support, and analytics, under obligations to protect the information and use it only to provide services to us.
- Between Customers and their Contacts: Contact information a Customer uploads is used to send communications on that Customer’s behalf, as directed by the Customer. We do not share one Customer’s contact list with another Customer.
- Legal and safety: where required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Droves, our users, or others.
- Business transfers: in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our assets, in which personal information may be transferred as a business asset, subject to standard confidentiality protections.
- With your consent: for any other purpose disclosed to you and with your consent.
Mobile information: we do not share mobile phone numbers or SMS/text message opt-in consent collected through the Site or Service with third parties or affiliates for their own marketing or promotional purposes.
6. Data Retention
We retain personal information for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes. When a Customer’s account is closed, we will delete or de-identify Customer and Contact data within a commercially reasonable period, except where we are required or permitted to retain it, such as for tax, accounting, or legal compliance purposes.
7. Data Security
We use administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, alteration, or disclosure, including encryption in transit, access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Information About a Customer’s Contacts
If your information (such as your name, email address, or phone number) was provided to Droves by a business that uses the Service (a “Customer”) — for example, because you are a guest, patient, or customer of that business — we process that information on the Customer’s behalf, as their service provider, to send the review requests, emails, texts, and other communications the Customer has authorized. If you have questions about how a specific business collected or is using your information, please contact that business directly. To stop receiving communications, use the opt-out instructions included with those communications, or contact us at contact@indroves.ai and we will route your request to the relevant Customer.
9. Your Privacy Rights and Choices
Depending on where you live, you may have the right to:
- access, correct, or request a copy of the personal information we hold about you;
- request deletion of your personal information, subject to certain exceptions;
- object to or restrict certain processing, or withdraw consent where processing is based on consent;
- opt out of the “sale” or “sharing” of personal information (Droves does not sell personal information) or of targeted advertising;
- receive your information in a portable format, where applicable; and
- not be discriminated against for exercising these rights.
To exercise these rights, contact us at contact@indroves.ai. We may need to verify your identity before responding, and we will respond within the timeframe required by applicable law.
California and other U.S. state residents: we do not sell personal information for money. To the extent our use of advertising pixels described in Section 3 constitutes “sharing” for cross-context behavioral advertising under applicable state law, you may opt out by contacting us at contact@indroves.ai or by adjusting your cookie and ad settings.
European Economic Area, UK, and Swiss residents: where applicable law provides these rights, the legal bases we rely on to process personal information include performance of a contract, our legitimate interests in operating and improving the Service, your consent, and compliance with legal obligations. You may lodge a complaint with your local data protection authority.
10. Children’s Privacy
The Service is intended for business use and is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at contact@indroves.ai and we will take appropriate steps to delete it.
11. International Data Transfers
We are based in the United States, and information we collect is processed and stored in the United States. If you access the Site or Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries, which may have data protection laws different from those in your country.
12. Third-Party Links and Services
The Site and Service may contain links to, or integrations with, third-party websites and services, such as Google Business Profile. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date above and, where appropriate, provide additional notice, such as posting on the Site or emailing Customers. Your continued use of the Site or Service after the effective date of any changes constitutes your acceptance of the revised Policy.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Gulf Coast Brands LLC d/b/a Droves
3980 Tampa Road, STE 205
Oldsmar, FL 34677
USA
Email: contact@indroves.ai
Website: indroves.ai
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